Augmented & Virtual Reality

Pour Dyson, il s'agit d'un moyen pour les possesseurs de ses aspirateurs de constater qu'il ne faut pas tant de temps que ça pour réaliser un bon nettoyage: "Nos recherches montrent que les consommateurs surestiment régulièrement le temps qu'ils passent à nettoyer - les données montrent qu'environ 80% des séances de ménages durent moins de 10 minutes, alors que les gens affirment qu'ils ont passé en moyenne 24 minutes à passer l'aspirateur," explique Charlie Park, vice-président de l'ingénierie chez Dyson.

Elucis enables medical professionals to quickly create, understand, and share complex patient anatomy from computed tomography (CT) and magnetic resonance imaging (MRI) in an immersive 3D environment.

Creating your own augmented reality content need not be complicated. Today, using advanced and complicated tools is not necessary. You can use simple apps and their features effectively for creating augmented reality content easily. This blog will talk about the six easiest ways you can create augmented reality solutions effortlessly.

En octobre 2021, Mark Zuckerberg annonçait l’avènement du métavers, et rebaptisait même en conséquence le groupe Facebook, devenu Meta. Marques de mode et maisons de luxe ont rapidement multiplié les annonces de collections, flagships et expériences virtuelles pour investir ce nouveau cyberespace né du Web3. Mais, deux ans plus tard, ces univers virtuels accueillent une population très réduite, tandis que leur marché immobilier virtuel s’effondre. Les NFT, ces objets, vêtements et œuvres virtuels qui devaient être les biens de consommation de ces univers, ne vaudraient déjà plus rien, posant la question de la présence des marques sur ce qui semble être condamné à rester un marché de niche.

By combining cold airflow and light, they induce cold sensations without actual temperature shifts. This breakthrough provides a novel approach to simulating persistent thermal experiences in VR environments, enhancing the user’s immersion. The technology holds the promise of revolutionizing VR experiences by providing instantaneous and sustained thermal sensations.

The closure of the division will result in about 170 job cuts, said Snap, which like other social media firms, has been facing the brunt of weak advertising spending from inflation-hit businesses since early last year. Snap, the maker of photo messaging app Snapchat, started AR Enterprise Services in March, looking to diversify its revenue beyond digital advertising that makes up the vast majority of its revenue. However, the division struggled to pick up.

A team of researchers from NYU Tandon School of Engineering is taking a step closer to advanced augmented reality (AR) assistants by introducing the Augmented Reality Guidance and User-Modeling System, or ARGUS.

The significance of AR in today’s technological landscape is irrefutable. Its applications range from gaming and entertainment to more practical uses in education, healthcare, and industrial settings. By seamlessly integrating digital elements into the real world, AR provides enhanced experiences, offering interactive and easily manipulatable environments for users. It transforms the way we interact with the real world and amplifies our perceptions and experiences.

L’équipe a demandé à 140 personnes devant subir une intervention chirurgicale orthopédique de participer à une expérience de réalité augmentée. Au final, 95 patients ont été recrutés et inclus dans l’analyse finale. Les volontaires ont été répartis en deux groupes : ceux qui ont reçu les instructions préopératoires standards et ceux qui ont reçu à la fois les instructions préopératoires standards et bénéficié d’une présentation dynamisée par la réalité augmentée de trois minutes réalisée par le chirurgien en charge de l’opération. Tous les volontaires ont été interrogés à quatre reprises, deux fois avant l’opération et deux fois après, sur leur niveau d’anxiété.

“Chasing Stars in Shadow” is a story about shadow kids who come and go between 2D and 3D. In conjunction with the story, Augmented Shadow technique creates an optical illusion, making the flat shadows appear three-dimensional to the viewer. This original illusion is used in a unique way of storytelling.

Apple has a tendency to release a “pro” version of a new product—targeting professional users first—and later follow up with cheaper consumer versions. This was done, for example, with the Pro Display XDR, an advanced computer screen product which was introduced at the US$4,999 price tag and later made available in less expensive versions.

The first is an AR Try-On Lens developed in collaboration with Supergoop! that allows you to try on (get it?) four different colors of Lipshade, a new product from the popular skincare brand. Snap also partnered with American nail polish manufacturer OPI to launch the Nail Lacquer Lens featuring 8 different nail polish shades brought to life on your hands in AR.

À travers une étude approfondie, Dyson a révélé une disparité dans les méthodes de nettoyage d'une personne à l'autre. Pour pallier ce problème, l’entreprise vient d'introduire CleanTrace, une application utilisant la réalité augmentée pour optimiser le nettoyage.

Reconnue comme dispositif médical de classe 1, la thérapie digitale d’hypnose médicale d’HypnoVR est basée sur un casque de réalité virtuelle et programmée suivant les besoins de chaque patient dans le cadre d’une médecine personnalisée. Elle est utilisée au bloc opératoire dans le cadre d’anesthésies, et pour de très nombreuses spécialités médicales comme les soins dentaires, l’oncologie, l’urologie, la gynécologie ou en imagerie médicale afin de diminuer la douleur et l’anxiété. Elle peut également être utilisée pour améliorer la gestion du stress des soignants et la qualité de vie au travail. A ce jour, plus de 240 établissements de santé utilisent la technologie d’HypnoVR en Europe.

WebAR can make your next marketing campaign perform ten times better. So far, marketing campaigns have been more about compelling videos, appealing ad copies, and a creative approach to storytelling about how a brand or a product is unique. With WebAR, marketers are taking it a step further. This blog talks about 18 such WebAR examples that have aided users’ visual experience while keeping them glued to the campaign, ultimately driving actions.

WebAR is an AR technology that lets users experience augmented reality on web browsers. It is a new technology that is growing in popularity faster. You need a smartphone or a tablet with a camera and web browser to access Web AR. It saves time spent downloading and installing any additional software/application on their device. Hence, it is easy to use and provides a smooth AR experience. Also, since it has a wider reach, it can be used to create viral marketing and advertising campaigns.

This study is the first step in testing the acceptability, feasibility, and preliminary efficacy and safety of CBT-VR for patients with depression without controls in an open-label trial. If its feasibility for depression treatment is confirmed, we intend to proceed to a large-scale validation study.

La maison-mère de Facebook et Instagram sort son nouveau casque Quest 3 en brûlant la politesse à Apple, et pour un prix sept fois moindre. Avec le jeu vidéo et un partenariat avec Microsoft comme produi

Cette démo d'interface utilisateur RA (réalité augmentée, avec casque donc) dessine les contours d'un futur plus technologique certes, mais aussi assez organique.

Named Pikmin Finder, this game invites players to explore their own homes in search of the adorable creatures that have become iconic in the Pikmin games. With a simple tap on the screen, players will be able to locate and collect these flowery friends, who then set out in search of hidden treasures that they may never have known existed in their own homes.

Researchers find that watching immersive videos of candy consumption can significantly reduce one’s craving for sweets. Participants who viewed the video 30 times ate an average of a third less candy compared to the control group. The phenomenon, known as ‘habituation,’ shows that repeated visual cues diminish the desire to eat. Adding a scent cue like the smell of chocolate further enhanced this effect, leading to even fewer candies consumed.

Virtual reality (VR) can enhance mental health care. In particular, the effectiveness of VR-based exposure therapy (VRET) has been well-demonstrated for treatment of anxiety disorders. However, most applications of VRET remain localized to clinic spaces. We aimed to explore mental health therapists’ perceptions of telehealth-based VRET (tele-VRET) by conducting semi-structured, qualitative interviews with 18 telemental health therapists between October and December 2022. Interview topics included telehealth experiences, exposure therapy over telehealth, perceptions of VR in therapy, and perspectives on tele-VRET.

Story telling magic: In this immersive room you and your AI-adjusted shadow become part of a story of shadows. Whole space interacts with your movements and the light you carry.

Apple is a pro at classy design and quality presentations. But are VR headsets a good use of its $166bn cash and marketable securities pile? Limited battery life and bulky fits still plague the sector. Meta’s VR unit reported falling revenue and an operating loss of nearly $4bn in the past quarter. Apple has not broken out figures showing the cost of development.