Consultancy Matters

The contemporary business world lauds those who are seen as creative. Innovators such as Elon Musk and Jony Ive have become household names. Yet, for many of us, despite our best efforts to be recognized as creative thinkers, our suggestions in meetings are ignored and our pitches to bosses get rebuffed.

If your colleagues have already formed an opinion of you as technically competent but a little staid, it’s going to take a lot to change their minds and get them to listen — a situation that’s especially true for women, who, research suggests, are often unfairly viewed as less creative than men.

Via The Learning Factor

Don't you wish marketing were as easy as waving a magic wand? Unfortunately, marketers must create their own magic to drive sales, raise awareness and generate qualified leads, in the face of ever changing customer needs and expectations.

In order to capture, cater to, and retain a customer's interest, CMOs and entrepreneurs need to make it more rewarding to choose their company. In the words of Hilton Chief Marketing Officer Geraldine Calpin, "We have to get customers really engaged and addicted to what we as a brand stand for. The way you get brand loyalty, love and stickiness, is through world class hospitality and technology. Simple, beautiful, useful technology makes travel easier."

Via The Learning Factor