Curation Revolution
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Curation the next web revolution.
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Scooped by Martin (Marty) Smith
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Social Media Reach Is Dead, Long Live Content Curation & Community… [thoughts on Guillaume's post]

Social Media Reach Is Dead, Long Live Content Curation & Community… [thoughts on Guillaume's post] | Curation Revolution | Scoop.it

Social Media Reach Is Dead, Long Live Content Curation & Cmmunity
@Guillaume Decugis  was nice enough to ask me to weigh in on his blog post. He knew it wouldn't be hard for me to write 1,000 words on something that I feel strongly about - what will tomorrow's marketing look like.

Little is certain OTHER than tomorrow's marketing will be very different than today's and unrecognizable from yesterdays. The post on G+ shares my reaction to Guillaume's post along with as much Nostradamas as I can muster at midnight after a long day.

The core is YES content curation is going to be an integral part of the friends of friends marketing creating community we see at our Triangle Startup Factory funded startup called Curagami (http://www.curagami.com ).

One BIG THING we've already learned is RESPECT, ADMIRATION and enough envy to fuel a train for what Marc, Guillaume, Ally and the Scoopiteers created. The post discusses how any cause moves from passion, through to business and finally into quackery.

That evolution is why all tactical online marketing is dead man walking. The key is winning and keeping hearts and minds. Certainly content curation is going to be HUGE in winning the LOVE any successful brand or online presence will require to be successful in tomorrow's marketing. Are there a few other things? You bet and I tried to share all of the hard won lessons about content, community and love team Curagami is learning.

My G+ Post
https://plus.google.com/102639884404823294558/posts/i1fzgtror51

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Scooped by Martin (Marty) Smith
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"Asynchronous Thinking" - A Haiku Deck by Martin Smith

"Asynchronous Thinking" - A Haiku Deck by Martin Smith | Curation Revolution | Scoop.it

Discovered the strange secret of Internet marketing last week. We lucky few Internet marketers must do some things BECAUSE everyone is doing them. We violate these "conventions" at our risk, but we can't stop there.

We can't stop with mere emulation of current convention because there is no money to be made there. Our Internet marketing must win hearts, minds, love and advocacy to become increasingly valuable. We can't win brand advocates by copying others.

We must take the risk of passionate disruption. Disruption in Internet marketing is a tricky business. Too little disruption and your Internet marketing is conventional and boring. Too much disruption and your Internet marketing is speaking to itself about itself.

Testing is the best way to find the thin and ever-changing line between conventional boring and just the right amount of loyalty creating disruption. This @HaikuDeck is about how and why your Internet marketing must "think" asynchronously. Why you must disrupt to win.

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