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Scoop.it!
Find and engage digital influencers. You may be used to turning to the traditional press but there are more cost-effective methods today. 
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Scoop.it!
Lee Odden CEO at Toprankblog interviewed 10 thought leaders on content marketing and curation. The article was published one year ago but is still really relevant, probably even more. I love the approach of Brian Solis who asks the good questions : "Obviously you (as a company) have something to contribute, something to say, something of value to offer which is mostly likely why you’re in business. I need to hear about that."
Curation offers the opportunity to settle this dialogue between a brand and its users, becoming always more engaging. It's not enough to be here, you have to be here to say. As says Ann Handley, Chief Content Officer at @marketingprofs, "All organizations are now publishers — meaning, the company with the most engaging and interesting content is the one who wins." Via janlgordon, axelletess
janlgordon's comment,
December 4, 2011 1:00 PM
@Internet Billboards
Getting ready to launch in the next couple of weeks - it's way more than a blog:-) I will be writing original articles as well as curating. Thank you for your kind words, I appreciate it. 
Robin Good's comment,
December 4, 2011 1:53 PM
Hi Jan, thank you for sharing this. :-)
I wanted to let you know that your last link, the bit.ly one isn't good. It has an extra square bracket at the end making it unusable. Also: I think it would be very appropriate when curating something that is over a year old to say so explicitly as it is an extra element of immediate evaluation for the reader. Keep it up!
janlgordon's comment,
December 4, 2011 2:32 PM
@Robin Good
Hi Robin, Thanks for letting me know about the link, I just fixed it. I will add your revision to the post, you're absolutely right, an oversight here:-) |
Trust & Citizen Influencers
This is a great post that reminds me of a book I read ten years ago called Citizen Marketer. Trust is upside down. We trust those perceived to have the LEAST to gain. We trust our friends.
This trend is one of the driving pistons of our Triangle Startup Factory funded startup called Curagami. We see the conversation as the new link. Conversations, unlike links, need to be tuned to PEOPLE and ENGAGEMENT more than a search robot.
Conversations matter, but so do our trusted guides. No one can know everything, so we depend on delegating knowledge to friends. My friend and Curagami co-founder Phil Buckley is my SEO source. Mark Traphagen, another friend and well known G+ evangelist, is my G+ source.
By ELIMINATING things we must know other than at a macro level we create a winning strategy that stays just ahead....at least when everything goes well (lol).
The subtext of this excellent share from Bill McCann (
@Bill_McCann) echoes the importance of community, brand advocates and extending your network daily.