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Rescooped by Yves Carmeille "Libre passeur" from Web Dev, Web Design and Digital Marketing |
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If lead generation is the engine that drives your business, then content marketing is the premium grade gasoline you use to fill that engine. Via Jay
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Let’s further evolve your view of social media as follows: When you view social media as another channel to help you achieve the same business objectives you have for your content marketing, you begin to discover the massive potential it has for your business. On the other hand, because social media represents the convergence of information and communication, businesses need content in order to engage in social media. In other words, as I am fond of saying, “Content is the currency of social media,” but knowing on what social networks you will publish which content for whom is sometimes an afterthought for content marketers. With this in mind, every content marketer needs to create a unique content marketing strategy for social media. Here’s how. Note: There are a handful of other very important steps that should also be included in your content marketing strategy. Those listed below are those that are specifically related to the “social” aspect of the strategy. For a broader list, please see my post on content marketing strategy best practices. The key steps your content marketing strategy for social media should include... Via Jeff Domansky, massimo facchinetti
Jeff Domansky's curator insight,
April 20, 2017 9:48 AM
Content marketers, stop using social media simply for amplification. Neal Shaffer explains how to develop a killer content strategy for social.
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Why are you on social media? If your answer is that you have to be, and you don’t have a predefined intent or goals, it is time to step back and reevaluate your social media presence. Content is at the core of any successful social strategy, and is usually intertwined with the goals that you wish to achieve on social networks. Here are four critical social media content strategy questions that can help you connect with goals and succeed at social. Via Jeff Domansky, donhornsby, massimo facchinetti
Kaiser KOTAN's curator insight,
March 24, 2017 1:54 PM
Four smart questions to help develop your content marketing strategy. 
drews juriyam's curator insight,
March 25, 2017 3:17 AM
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donhornsby's curator insight,
March 26, 2017 10:46 AM
What Content are my Competitors Using to Achieve Their Goals? What can I Learn from their Social Media Content Strategy?
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In the recent report, “Journalism That Stands Apart: The Report of the 2020 Group,” the Times provides data and an in-depth look at how it will continue to differentiate itself and engage its audience. As someone who works with leading companies on their content marketing every day, I believe that brands can absolutely borrow the Times’ insights to ensure their marketing programs and digital websites are prepared for success. Here are six key takeaways I recommend brands consider and pursue at any stage of their content marketing journeys.... Via Jeff Domansky
Jeff Domansky's curator insight,
March 20, 2017 11:23 AM
How does the New York Times stay ahead in the marketing battle? Valuable insight from NewsCred.
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Marketo vs. Eloqua vs. HubSpot. Kapost vs. Newscred vs. Percolate. Sprinklr vs. Buffer vs. Hootsuite. And so on, and so on. The list of marketing technology vendors keeps growing. Which makes sorting through and implementing those martech tools a job in itself.
But how does the explosion in martech help your marketing team get sh*t done today?
It doesn't. So, while waiting for you to evaluate, decide, deploy, integrate, and optimize the spaghetti of solutions, try feeding your team a few lightweight apps that cost next to nothing and are dead simple to use.... Via Jeff Domansky
Jeff Domansky's curator insight,
October 26, 2016 11:23 AM
Excellent list of social marketing tools from Marketing Profs.
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Are you ready to give content marketing the time, money and resources it deserves? Via Jeff Domansky
Jeff Domansky's curator insight,
June 4, 2016 11:47 PM
If you're new to content marketing or just starting up for your business, Neil Patel's list of tools is a great place to start. 
rodrick rajive lal's curator insight,
June 5, 2016 12:34 AM
Neil Patel's tools will help novices and pros alike to develop an effective Content Marketing Campaign. Even though the Internet helps promote and market content in a big way, effective reach and consistent appeal will require much more than a single strategy.
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Bloggers, website owners, marketers, and article writers have one main concern on their minds: how can they create more content in a shorter period of time? It’s not only about quantity, though. We do want more content, butcontent quality matters—we also want to make a greater impact with a single piece. Not to worry; technology has your back. Here’s a great resource on content marketing and a general introductioninfographic, and below are seven tools that will help you create masterful content.... Via Jeff Domansky
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Your landing page must be the central point of your online marketing campaign. Designed wisely, it can generate more leads and increase the ROI rate of your bottom line. Today, we’d like to share 10 of the best landing pages that convert 100%. Read on the post to check their designs and find out what features make them a win-win solution for your marketing strategy. Via Jeff Domansky
Dade Ronan's curator insight,
November 25, 2015 9:23 AM
Great resource of what a perfect converting landing page looks like. 
Michelle Gilstrap's curator insight,
November 25, 2015 1:37 PM
Very good examples of several industries landing pages that work. |
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This simple strategy will increase engagement and add enhanced credibility to the persuasive point you’re trying to make in your marketing content and copy. Via Jay
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Content marketing is not as easy as it seems. You don’t just create content, push it on social and call it “content marketing.” Believe it or not, there are efficient ways to do it and there are effective ways to do it. This post is about the latter. Being human, we all fall for the one-size-fits-all formula when it comes to our marketing despite having read numerous blog posts and having listened one too many podcasts on the subject. In the early days of marketing a startup, early adopters play a major role in the direction of the company. Here are 10 content marketing mistakes every startup should avoid... Via Jeff Domansky, massimo facchinetti
Jeff Domansky's curator insight,
May 8, 2017 11:24 AM
Useful to get you rcontent marketing going in the right direction.
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Content marketing offers better engagement, better conversions, and usually costs less than other forms of marketing. Besides, with a constantly increasing number of ad-blocker software users across the globe, content marketing becomes the only way to get a message through with assurance. So, this year too, brands will need to focus more on content marketing. The following 5 content marketing trends will help you reap the maximum benefits out of your content marketing strategy in 2017.... Via Jeff Domansky, massimo facchinetti
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If content lives on the Internet but no one sees it, does it really exist? Aside from philosophical musings, the truth is that without a content distribution strategy, even the most creative, innovative, and groundbreaking content may never be discovered. An effective content distribution strategy will not only put your content in front of your target audience. It’ll also help you build a relationship with them, and eventually lead them to take a desired action – watching your video, signing up for your newsletter, reading an article, or downloading a whitepaper. Your strategy can include both paid and unpaid distribution channels. Each can work in conjunction with others, so pick and choose the channels that help you meet your business goals.... Via Jeff Domansky
Jeff Domansky's curator insight,
March 22, 2017 3:00 AM
Without a content distribution strategy, even the most creative, innovative, and groundbreaking content may never be discovered. Here's an overview of the channels you can use to distribute your content.
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The average consumer has stopped paying much attention to traditional marketing and advertising after decades of disruptive intrusions that are too often calculatingly misleading. Content marketing takes a different approach to reach and engage customers, one that’s less intrusive and treats them with more respect. Great content marketing offers something valuable to an audience, with no obligation to repay that offering. It is entertaining, insightful, relevant, and useful writing, graphics, video and/or audio. It seeks to establish a relationship with a relevant audience built on trust, so that when it comes to business time, prospects choose you over a competitor. The Content Marketing Institute’s research found 88 percent of companies are now using content marketing. Accordingly, companies are stepping up their investment in content marketing staffing, technology, and strategy. According to Curata research, this year 75 percent of respondents are “increasing” or “significantly increasing” their investment in content marketing, because it’s a sophisticated marketing method that works. Companies Can’t Keep up With Their Content NeedsCompanies continue to struggle to produce enough high-quality content to feed the beast. Which may be why 70 percent plan to produce even more content this year.... Via Jeff Domansky, Stefano Principato
Jeff Domansky's curator insight,
March 20, 2017 10:43 AM
Curata and LinkedIn data reveals the state of content marketing today, the skills necessary to thrive, and content marketing career best practices. A valuable guide to a career in content marketing.
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Infographics are used heavily in just about every niche now, and vary from deadly boring to downright amazing. Via Jeff Domansky
Jeff Domansky's curator insight,
August 20, 2016 11:58 PM
Tips to help you produce a better infographic.
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Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you're spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection. And that emotional reaction can be really powerful. In fact, a recent survey by eZanga found that 30% of respondents were less likely to skip video content if it was humorous. And research by Dr. Karen Nelson-Field found that 65% of videos that elicited a feeling of exhilaration were most remembered. When it comes to finding the right platform to promote your video, Facebook is a strong contender. In fact, just this past January it announced that platform now sees 100 million hours of daily video watch time. So to help inspire your video marketing efforts on Facebook, I put together a list of 10 clever examples from brands like Apple, LG, BMW, and more. Check them out below.... Via Jeff Domansky
Jeff Domansky's curator insight,
May 30, 2016 10:41 AM
Check out these 10 examples of excellent video marketing campaigns on Facebook.
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Content marketing content marketing 101 for small business. A business owners guide to content marketing As a business owner, I’m sure you’re bamboozled with the marketing babble that get’s thrown around. You remember the good ol’ days of paying for a… Via massimo facchinetti, Jeff Domansky
Yves Carmeille "Libre passeur"'s insight:
Content marketing 101 for small business.
Michael Bani's curator insight,
March 14, 2016 7:49 AM
Content marketing 101 for small #business. #MBAMCI |
