Are you holding your content marketing to unrealistic standards? Success can mean wildly different things depending on your vertical. Let data be your guide: Fractl shares insights from an analysis of over 340 client campaigns.
Via Peg Corwin
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Are you holding your content marketing to unrealistic standards? Success can mean wildly different things depending on your vertical. Let data be your guide: Fractl shares insights from an analysis of over 340 client campaigns.
Today content marketing has become so competitive that you must include significant promotion as a core element of your editorial process.
Content promotion is all about influencers. Do you agree?
Orchestrating a coherent content strategy and building a blog audience often requires the coordination on many pieces of content created by multiple content creators. Working from one editorial calendar is essential for the long-term success of your blog.
These various challenges may seem daunting, but they can all be addressed by putting time and energy into creating one simple and uniform document used by the entire team. A robust, well-reasoned and methodically constructed editorial calendar can be the most critical piece of your content strategy.
You are working on your 2015 content editorial calendar, aren't you?
One of the hardest parts of content marketing is finding enough good ideas to keep the flywheel spinning. In today's Whiteboard Friday, MozCon community speaker Mark Traphagen shows you how to see new ideas everywhere you look.
Great article & video.
Do you need help with - What's the next thing I'm going to write about?
Interesting VIDEO about creating content, including mashups. There are 4 types - write about how two pieces of content intersect, differ, clash or compliment each other.
Also have an "and therefore" mindset, seeing something and writing about the next logical step or implication.
Content marketers, interesting stats by vertical. Learn how to succeed in competitive and less competitive verticals. Specific tips by industry niche.
Based on the statistics shown: A possible way to maximize “social shares” is to create multi-faceted content, enriching your content with content produced from the top “social sharing” verticals.