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Scooped by Brian Yanish - MarketingHits.com from consumer psychology |
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"The psychology of sharing food experiences and photos via social networks launched at Social Media Week London. This is the first stage of a piece of research …"
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Scooped by Brian Yanish - MarketingHits.com |
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When you look at the five hot SEO trends for this year, you'll probably nominate this infographic for
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Scooped by Brian Yanish - MarketingHits.com |
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We partnered with 60 Second Marketer to survey businesses on their mobile marketing plans for 2014. Here's what you need to know about mobile marketing in 2014.
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Scooped by Brian Yanish - MarketingHits.com from Social Marketing Revolution |
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![We are SOCIAL Therefore We ARE: Lies, Damn Lies & Statistics on Social Nets [Infographic] | MarketingHits | Scoop.it](https://img.scoop.it/m4fVaSDGPgl8F1M-6W8CXzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.
Marty Note
Love being able to compare key metrics across social nets.Wish they had stayed with the SAME metric for time on site throughout however. They switch from days to months and that makes Instragam appear as if it has more time on site than Facebook (it doesn't).
These figures displayed in the infographic help show just how powerful social media sites are. Unsurprisingly Facebook has one of the highest amount of users which could suggest when it comes to an IMC program and using social media, Facebook should be strongly taken into consideration alongside the other platforms shown in this infographic.
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Scooped by Brian Yanish - MarketingHits.com from Must Design |
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10 Reasons Visual Content will Dominate 2014 What marketing strategies will we focus on in 2014? What will we leave behind? This article takes a look at the rise of visual content - and why 2014 will dominate in 2014:
1. 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text.
2. Videos on landing pages increase average page conversion rates by 86%.
3. Visual content is social-media-ready and social-media-friendly. It’s easily sharable and easily palatable.
4. Businesses who market with infographics grow in traffic an average of 12% more than those who don’t.
5. Posts with visuals receive 94% more page visits and engagement than those without.
6. 60% of consumers are more likely to click on a business whose images appear in search results.
7. Clear, detailed images carry more weight than product information or customer ratings say 67% of consumers.
8. Visuals show your products without telling people about them. This allows viewers to make their own decisions without feeling pressure from your business.
9. Visuals express ideas quickly - in a snapshot. This breaks through the overwhelming clutter of online content.
10. Visuals are becoming easier and easier to create as photo editing tools become more accessible
All I can say, is thank goodness for Visuals in content! I've always been a visual person being a visual learner. Information is easier to retain and comprehend when visuals are employed as it pulls you in.
The article's statistics further supports the importance of visuals. I love visuals!
10 Razones por las que los contenidos visuales dominarán el 2014
¿En qué estrategias de marketing nos vamos a centrar en el 2014? ¿Qué vamos a dejar atrás?
Este artículo echa un vistazo al ascenso del contenido visual y por qué 2014 será el año de los elementos visuales.
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Scooped by Brian Yanish - MarketingHits.com |
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It is getting harder to correctly rank in search engine because Google keeps changing the goal-posts, and now they have released the Google Hummingbird update the search engine is supposed to evolve of its own accord.
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Scooped by Brian Yanish - MarketingHits.com |
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Consumers are focusing an ever-increasing amount of daily actions around mobile, and checking email is becoming one of the most popular activities conducted on such devices.
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It is massive, enormous, monumental, maybe even the second coming. Whatever you want to call it, we are currently experiencing more change in the marketing ecosystem then we have in the past 10 years...
Great article, lots of insights on where marketing is going in 2014 and beyond.
MUST-READ POST on all the changes in marketing now.
Learn about..
- "The huge changes that currently changing mature marketing channels
- The number of “Teenage” channels are coming into their own
- The flurry of newborn channels that have just emerged
- New channels that don’t exist today, but are on the near term horizon
- Why all the change? "
Quote: "New channels and tactics create new opportunities for those that have the flexibility and risk profile to take advantage early. Change in the marketing ecosystem is only accelerating. So if you take one thing away from this post, it should be this. Adapt or die."
If you like this scoop, please consider a thumbs up or share.
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Scooped by Brian Yanish - MarketingHits.com from eBook Publishing World |
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Muestra de una manera gráfica y y facil de entender el futuro de los Elibros.
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Scooped by Brian Yanish - MarketingHits.com |
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We met with a non-profit last week in our office who have developed an incredible following on Facebook. However, their approved budget only has line items for television and radio advertisements as their overall marketing budget. This is an issue with many non-profits… directors are a bit complicit as they direct budgets based on grants that have been around for decades.
It’s not that we’re poo-pooing television and radio (we do a segment on radio), it’s just that they’re expensive mediums that need to be properly deployed as part of an overall marketing mix. Digital media offers low-cost, high yield opportunities – especially with non-profit organizations where the employees and customers are so passionate. Online media offers the opportunity for you to spark the fire, and your fans and followers to spread it. It’s truly unlike any traditional source.
When the average person is exposed to 3,000 advertising messages a day, you want to make sure that your advertising vehicle will get you to the target that you want. The Internet’s ease of access has created a large search gateway for customer’s needing your product or service. Upon balancing the prices of Internet advertising with its benefits, it’s easy to see why this is not a market to ignore.
The quote above and the infographic below from the Advice Interactive Group is a comprehensive look at the growth of digital marketing over time with respect to traditional media.
My insight is that these days more and more people are using the internet and less people are using television and radio. The internet is seen by consumers to be easier and more direct than television and radio. However this effects marketers that pay for advertising on television and on the radio because each day the audience they are creating these advertisements for are getting smaller and smaller and starting to be a waste of money. This is why more advertising are starting to be seen on the internet, advertisements are increasing on popular used sites such as Youtube and Facebook and its not a suprise since it costs less and is more actively used.
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Scooped by Brian Yanish - MarketingHits.com from visualizing social media |
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This infographic shows the latest trends in social sharing as the ecosystem gets busier and busier, and the extent that individuals share content within their social graphs.
'We tried to zoom out as much as possible for you to be able to see the whole picture: the state of social sharing in the beginning of 2013 and everything you need to know about its eight major players.'
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Scooped by Brian Yanish - MarketingHits.com |
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![3 Martini Lunches To 140 Characters – Marketing's Evolution Since Mad Men [INFOGRAPHIC] | MarketingHits | Scoop.it](https://img.scoop.it/d72fsXu-smbwrfCdr0O28Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
From 3 Martini Lunches To 140 Characters – How Marketing Has Evolved Since Mad Men [INFOGRAPHIC]
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Scooped by Brian Yanish - MarketingHits.com from visualizing social media |
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We all know that marketing strategy is a very important part of any company growth because only great marketing strategy and team can fly the company in the sky.
This infographic of social media marketing will help to understand the latest social media marketing strategy. Check out the Infographic and share which social media marketing strategy you use the most for your project at the article link.
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Scooped by Brian Yanish - MarketingHits.com from BI Revolution |
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![Growth of digital marketing in 2013 [Infographic] | MarketingHits | Scoop.it](https://img.scoop.it/7Llm4UAcMk14sQbMfAG5gDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This Infographic explains the expected growth in various areas of digital marketing for 2013
Good infogrpaphic about continued grwoth of digital marketing in 2013.
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Scooped by Brian Yanish - MarketingHits.com |
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In one form or another content curation is key. News media companies have done it for years. 2013 will see a content curation top the list.
Content marketing trends to look out for in 2013
