Nudges

Edward is an exceptional behavioural scientist who is currently leading the UK's first Behavioural Design Lab, applying insights and methods of behavioural s...

Can we get children to clean their rooms by making it fun to do? By simply attaching strong, tiny magnets to t-shirts, the whole concept of tidying up is tra...

Can we ensure everyone keeps their safety belt on by making it fun to do? This is another of the ideas that made it to the final of the fun theory award, cre...

Joseph Grenny, New York Times bestselling author and behavior change expert, tells the story of Jane, a woman born in the Mathare Slum in Nairobi, Kenya. As a child, Jane was sexually molested by her father, had her first baby at age 13, is now a mother of four, worked as a prostitute to support her family on 50 cents a day, and is HIV positive. The world couldn't be more bleak for Jane and the tens of thousands of young African girls with her same story. But, Jane completely changed her life. By changing her behavior, she left the slum, moved into a house, and brought herself out of extreme poverty and prostitution.

Speaker/Performer: Aaron Marcus, Founder and President, Aaron Marcus and Associates, Inc. Sponsor: CITRIS (Center for Information Technology Research in the ...

Idea: Rewarding Speed Limit Signs - Submitted by Kevin Richardson (USA) Can we get more people to obey the speed limit by making it fun to do? The idea here ...

Many approaches to behaviour change largely model humans as defective—bad at making decisions and in need of intervention. Yet most people, surprisingly, act...

Even the most motivated people can get stuck, frustrated, and lose hope during the process of behavioral change. Why can't you force yourself to go to the gym before work? Or get high-priority tasks done before checking email? We become so fixated on specific tactics that we lose sight of the fact that many methods could lead to achieving their larger strategic goals.