The future of marketing is incredibly selfish. It has to be. We’re becoming a generation of accidental narcissists who want things our way, when and how we want it. But it’s not as bad as it sounds. It’s just an inevitable effect of technology’s impact on our lives. It’s how marketing responds that counts.
The key though is accept that to reach and engage a generation of narcissistic customers, the future of marketing has little to do with marketing at all¾at least in the traditional sense.
The future is instead personal at scale and that starts with getting to know people and appreciating them for their differences and similarities.
Technology has never been more human. The digital breadcrumbs that are left behind from devices, connections and engagement tell us more about people then ever before. The question is, are we paying attention?
Welcome to the #EGOSYSTEM.
With every new device, app and network, technology is placing us at the center of our own universe. Everyone and everything orbits our avatars in each social network and app. Everything we share invites engagement in the moment. Whenever we need something, there’s an app for that. We multitask and thrive in an era of information overload. We balance FOMO (fear of missing out) with JOMO (joy of missing out)....
Selfish marketing challenges ahead according to Brian Solis.