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The study says common characteristics of a strong pitch included:
Skilled storytelling: Tell a story about why your startup idea came about. What is that space in the market that is empty and how your idea can fill that space. For social and eco-entrepreneurs, usually this is the easy part as the foundation is already there, but weaving that information into a convincing narrative is crucial.
Thorough command of the details: Develop a complete business plan and flesh out all the different aspects of your idea. If you are not in command of your idea how can anyone else be?
Believability: The belief that entrepreneurs have in their own idea comes through in a pitch or presentation. Either you are sold or not and this can make or break your presentation. Do you believe your idea is the best thing since sliced bread? If yes, there are higher chances that your investors will think so too.
Authenticity: There is no substitute for authenticity. Your passion to do something better shines through setting your idea apart from the other “also ran”.
Strong preparedness: Entrepreneurs who have a great idea and can back it up with sheer preparedness obviously are picked. It helps to throw on a number of hats – finance, marketing, technology to show you have all the information to make your idea into a viable business.
